Cut Above The Rest

The conception behind these ads is so much better than the execution of these ads. I really want to like them but I'm struggling to do so. They were created for Soho Hair Design by Miami Ad School in São Paulo, Brazil. They are almost too simple, but I think it's an excellent conception, and they, wait for it, certainly cut to the chase. It displays the benefits of using this service very well, I just think they could have used a lot better copy. You Look Funny is fine, but what the hell does She'll Kiss You Off even mean? I suppose it could be a Brazilian saying, but these ads are in English. My understanding is that they really couldn't think of any other executions and Kiss resembles Piss, and they thought "That'll do." I honestly believe that these ads could be really great if a little more time and dedication was given to them.  

6 comments:

  1. Can you explain She'll Kiss Me OFF please?

    ReplyDelete
  2. I wish I could, Anonymous; I wish I could.

    ReplyDelete
  3. Thinking about it, this ad would be better suited for a hairdresers

    ReplyDelete
  4. Soho Hair Design is a hairdressers. Granted it's in Brazil, but from my extensive knowledge of hairdressing establishments from across the globe, it definitely is one. (I Googled it).

    ReplyDelete
  5. So they do brazilian hair stuff?

    ReplyDelete
  6. I think you might be focusing on the word Brazilian too much. It's a hairdressers based in Brazil. NOT a Brazilian hairdressers.

    ReplyDelete