Silly Jean

These ads annoy me. I love them, don't get me wrong, I really do. The copy, the art direction, the choice of type. Everything is first class and, most importantly, cool. Levi's are a cool brand. And these ads convey this. Now let me tell you why they annoy me. Imagine just replacing the copy with 'Be Stupid' and essentially you have the Diesel 'Be Stupid' campaign. This is a real shame because I adore these ads. Everything about them is excellent. You can't beat a piece of over-the-top copy that sparks a feeling of adventure and a connection with a brand, and BBH, Singapore knew this. There are many famous quotes saying 'There's no such thing as an original idea...blah blah blah', but in the back of my mind I keep thinking of Diesel. Despite this, I really do think they are exceptional.