The Hard Sell

Yes. You read it right. These are ads for Viagra. They were crafted by Saatchi, Auckland and the art direction on these is first class. Each image is beautifully designed and they are so strong I'm not even sure if the copy is needed. Come to think of it, I'm unsure about the copy. 'See the world differently' is too much for Viagra. It sounds like an Airline or something. I'm sure by 'world' they mean any surface where you can shag. Still, I like these ads very much, and it's an obvious concept which requires no work from the reader.