Right on the Money

Absolutely love the art direction for these ads. These are all astounding and beautifully executed, capturing the essence of the Canadian Lotto 649 excellently, as well as maintaining consistent branding. These ads are turning a day-to-day object into an exciting one associated with holidays. And that is exactly what the lottery is about. They were created by DDB, Vancouver and I simply can't give these ads enough praise. They convey everything it needs to in a simple yet exquisitely crafted ad, and the fact there is no need for copy, highlights just how brilliant they are.

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