This ad makes me cringe. It's awful. The copy reads "Austria's hottest mustard. Since 1923." Love the concept. I really do. But the art direction. *shudders* It was created by the aptly-named Vienna-based agency, Blink and is for the charmingly-titled mustard product, Ramsa Englischer Spezialsenf. This ad took me a while to understand, and it wasn't because I'm having a slow morning, but because it's s**t. That bread roll looks nothing like a tear, is considerably too big to even resemble a tear, and is too far away from the eye to convince you that it's supposed to be a tear. Absolutely awful execution. This product makes me weep. But not in the way they... yeah you get it.
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