Reducing the Buzz

These ads come from BBDO Bucharest, Romania and are for the radio station Magic FM. The Romanian text translates as 'Magic FM gets rid of mosquitoes using a special frequency in the radio signal.'

However, I find this dubious. Does this actually work? But assuming it does, I think the marketing idea is fantastic. I mean whoever thought of broadcasting a frequency that kills mosquitoes is an utter genius. Along with this I think these ads are excellent, with all three executions just as good as each other. All have really outstanding copy and convey exactly what they need to. Great work.

No comments:

Post a Comment