Reducing the Buzz

These ads come from BBDO Bucharest, Romania and are for the radio station Magic FM. The Romanian text translates as 'Magic FM gets rid of mosquitoes using a special frequency in the radio signal.'

However, I find this dubious. Does this actually work? But assuming it does, I think the marketing idea is fantastic. I mean whoever thought of broadcasting a frequency that kills mosquitoes is an utter genius. Along with this I think these ads are excellent, with all three executions just as good as each other. All have really outstanding copy and convey exactly what they need to. Great work.



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