I do love it when agencies use traditional media such as TV in a new way and this is a great example from German agency Serviceplan for UHU Glue. Very innovative yet such a simple idea. Great stuff. And I'm sure it gained a lot of social media coverage as well.
For other ad break takeovers:
Thinking Inside The Box
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
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