Fine Hair

This a wonderfully simple idea from BIC by JWT Amsterdam.
It's nothing new or anything we don't already know about the brand but it's enough to keep us reminded. Exceptionally simple, and a great way to link their two completely different products.
The Dutch seem to have come up with some great and wacky ideas over the years. Not to be stereotyping or anything, but I wonder why that is...
Yet again the old saying: the greatest ideas are the simplest ideas, but of course the simplest ideas are the hardest to come up with.
Marijuana anyone?

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