Now this ad really is brilliant and comes from Publicis France for Homeless charity Samusocial. It's so shocking which is exactly what it's supposed to do. Beautiful art direction and a great tagline which, when translated, reads "The longer you live on the street, the harder it is to get off it."
I can't compliment this ad enough. It's excellently conceived and formulated, and that visual is just phenomenal
. Remarkable stuff.
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