That Sinking Feeling

Now this ad really is brilliant and comes from Publicis France for Homeless charity Samusocial. It's so shocking which is exactly what it's supposed to do. Beautiful art direction and a great tagline which, when translated, reads "The longer you live on the street, the harder it is to get off it."
I can't compliment this ad enough. It's excellently conceived and formulated, and that visual is just phenomenal. Remarkable stuff.

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