One For The Road

This is a beautiful ad for Audi's new Quattro, by DDB Barcelona. It really is visually astounding, with the details of each brick so intricately crafted. The image represents the copy perfectly. 'Make your own path' is a superb piece of writing that inspires me to go out and drive, something that, for a car ad, can't do it any harm. And it's nice trying to sell a car without doing the obvious and showing the car. Excellent stuff from DDB, and another stunning print ad from Audi, who certainly have racked them up over the years.