A Little Hoarse? Stop Smoking.

This comes from Ogilvy India and is an exceptional idea for an anti-smoking ad for Cancer Patient's Aid Association. It won two Gold Lions and one Silver Lion at the 2002 Cannes Lions Festival and rightly so.
A brilliant idea using such a well-known advertising character against itself.
I can't praise it highly enough, and this really is one of those ideas I wish I'd thought of myself. A great ad for a great cause.

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