Although, if you think about it, sellotape and paper seem to be doing a great job instead. Maybe they don't need them afterall?
Joking aside, I'm sure this idea has been done many times before but I just think its simplicity wins me over.
However, this is definitely not a base for a whole campaign. This is simply the same ad done twice.
It also niggles me that it says 'Post-It' rather the plural, and the fact that the keyboard is blurred but the pen isn't. And also, who actually puts Post-Its on a fridge? It's what magnets are for!
The more I write about these the less I like them, and I want to like them, so I'll stop here.
Nice idea.
Maybe.
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