The devilishly simple image and great copy combine to deliver a powerful message. You can't help but stop and think, and it actually made me feel sad looking at this image. It really is a great ad and it just goes to show the simplest ideas are the best ideas.
And before anyone asks, this is a poster ad, not an ambient ad. Otherwise someone would get run over if they stopped to read this ad. And Alanis Morissette would definitely have something to say about that.
Reads: One out of ten traffic victims is a pedestrian
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