Book A Rest In Bucharest

In response to the recent Guardian campaign that discourages Romanians to come over to Britain, Romanian website gandul.info and GMP Advertising have created a set of ads to persuade Britons to immigrate to Romania instead.

Prying on cultural stereotypes, this wonderful series of tongue-in-cheek ads sets out to tackle the negative portrayal of Romania in the British media.

The campaign pokes fun at our cuisine, politics, transport, women and (of course) the weather, amongst other subjects.

These sarcastic ads were so well-received in Romania that people even started to create their very own.

I, for one, am considering a trip to Bucharest.

Couldn't Give A Floss

This campaign from Y&R Brazil is a wonderful and novel way to promote the consequences of not using Colgate's Dental Floss product.

A fantastic and fun concept, with compelling yet simple copy, that actually does work. In all three ads, my eyes were drawn to the piece of food before I noticed the defect.

Great idea that demonstrates the product's benefits nicely.

Mixed Messaging

I saw this campaign on my commute home today and it really resonated with me on a personal level.
My Grandad suffered from Parkinson's, and not many people know the extent of frustration caused by the simplest tasks.

This set of ads (apologies for the low quality), by agency The Assembly, perfectly demonstrates how messages that are sent from the brain can become mixed up for the most basic everyday actions.

A lovely idea that raises awareness and grabs attention by engaging its audience.

By having to rearrange the puzzle to read the copy, and distinguish the picture, everyday commuters take on the role of sufferers and are given a small taste of how difficult it can be.

A brilliant campaign idea.




Reads: Parkinson's MIXES up the messages the brain sends to the body, so everyday tasks become incredibly DIFFICULT
That's why we're here.

WON DER FUL ADS

I saw these ads from Ogilvy UK and had to post them right away.

They are for travel website Expedia, and are the perfect accompaniment to the New Year, and those vowing to get away.

Beautifully crafted and wonderfully witty - and not needing any explanation whatsoever - the timing of these ads, as well as their execution, is simply perfect.

 

Buckle Up

A beautifully simple seatbelt safety ad from Quebec. Wonderful idea that gets its message across instantly.

Location:Canada

$#*! Kids Say

I saw this ad a fair few weeks ago and I've been meaning to write a post about it ever since.

This ad was created by Inferno, London for the NSPCC and this, in my opinion, is the best NSPCC ad I've ever seen.

Director of Skins, Amanda Boyle, was enlisted for this hard-hitting and heartbreaking YouTube spot, highlighting the fact that most people don't report child abuse until sometimes it's too late.

The ad starts off with a slightly humourous, if innocent feel, but then suddenly turns dark and twisted, tugging at our heartstrings and leaves us with an emotionally powerful message.

Really excellent stuff.