Game Over, Audi

Does anyone remember the Audi vs BMW battle that I included in my first ever 'When Opportunity Knocks...' post?

Well, since then, the battle has hotted up and there have been two extra rounds of sparring.

First up, Audi responded to BMW's 'Checkmate' with an ad showing their R8 model.

A clever response from Audi in my opinion, with great copy.

But once again, for the second time, BMW have outwitted and outsmarted Audi, and I see no response to this.

By showing their F1 car, and using the copy 'Game Over', this ad suggests finality, and an end to this saga.

Well played, BMW, well played.