When Opportunity Knocks...

Opportunistic Advertising I think can be brilliant for a brand and can help you get ahead of the competition if done well.
Here are a few of my favourites from around the globe.

I never cease to be amazed by Richard Branson and Virgin. When British Airways sponsored the London Eye and had problems erecting the wheel, Virgin put up this blimp above it. Cheeky, and a typically great idea from them.

Now this next one comes from Switzerland advertising Smart Cars, and is, well, smart. They wanted to highlight the practicality and just how small the car is, so when two billboards for Mercedes Benz and Jaguar were placed next to each other they pounced. A really simple and nice idea.

Opportunities can arise from anywhere, and this is a slightly controversial billboard from Australian TV channel ABC. It takes advantage of the Swine Flu outbreak to advertise their new satirical comedy series 'The Chaser's War on Everything'. I'm not sure whether it's a good idea or not. It would have certainly got people talking though... You guys can make your own minds up about it.

This is a response to an Audi billboard from BMW in California and you can't help thinking they really asked for it. It's stupid from Audi, and I don't see how they thought it would work out in their favour. Good thinking by BMW, and it puts them in a great light and makes Audi look arrogant.

Finally, this is a brilliantly executed idea from Canadian hardware retailer, RONA, announcing their used paint recovery program across its stores. They placed a banner underneath an existing outdoor ad for iPod Nano. The tagline when translated from French to English simply reads "We collect leftover paint." I love this idea. It's so simple and is a great example of opportunistic advertising, and it conveys its message exceptionally well.

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