Spark Too Soon

Honda do beautiful advertising. Fact.
And this is certainly no exception to the rule.

Created by Wieden and Kennedy, this ad follows a spark of an idea from when it is first conceived at the Honda factory, and follows it as it shoots off in several directions before it results in the new Honda Civic.

Martin Moll, Head of Marketing, Honda (UK) states, "The advert is a synopsis of the unknown journey the engineers took to continuously improve the Civic and is brought to life in a dramatic reveal of the new model at the end.” 

Deep, Martin; Real deep. 

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