Laden with Regret

These ads have an excellent conception. So simple but a really brilliant idea from McCann Erickson, Canada for Precision Laser tattoo removal. The imagery says everything it needs to, and it's immediately obvious what is being advertised. My only qualm is that who would get a tattoo of Bin Laden? The other two work perfectly, but this one seems a little too far-fetched for me. But hey, I suppose if you did get a Bin Laden tattoo, you'd definitely want it removed. Quickly.

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