Shine Führer

Nice idea. I think you've got to give Onida credit for using this ad. It's bold, and could easily cause offence. This was created by McCann, Mumbai in India and it's a shame there are no other executions. This is simply one idea and not an advertising campaign. I personally love the conception. It's an image that makes you take notice and that can never be a bad thing. Although I despise the fact that the word 'Reflective' is written as though it's been reflected *shudders*. More executions though please.