Old Tat

I really like these ads for the New Zealand version of Antique's Roadshow created by DraftFCB, Auckland. I think the art direction is fantastic, and the copy is genuinely impressive and they both sum up the show really well. Not that I've ever watched it. *ahem* 'The Story's Just as Valuable' is really great copy for a show which, let's face it, can be pretty boring at times. An excellent conception and a good way to advertise the show. My only concern is that I don't think this will attract new viewers; it will only act as a gentle reminder to those who already watch it.

1 comment:

  1. Three legs actually gives you more stability than two.

    I never fall over.