Sky's (not) the Limit

This is a really neat and clever idea for Sky's new movie-on-demand service by Draft FCB, Sao Paulo, Brazil. Often the best print ads are those that combine two different ideas into one with ease, simplicity, and more often than not, superiority. This campaign is one of them. Although the 'Toy Story' one is slightly forced, they are all excellent and I can imagine the difficulty in devising the copy for these.

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