Armed to the Teeth

This campaign was created by German agency Jung von Matt attempting to get signatures in the battle against gun crime. Yes the visuals are great but I'm of the opinion that these ads are far too simple. Let's just put loads of bones together to make shapes of things. Big deal. And another thing, what has a grenade got to do with gun crime? The AK-47 yes, but the grenade, and for that matter the tank, are pretty stupid to include. I consider this excellent art direction for a pretty poor campaign that lacks depth or any form of insight. Shame.


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