You Make A Great Case

This ad is for Samsonite's new suitcase the 'Cosmolite'. Samsonite produce travel cases that are both light and durable and I thought this ad was beautifully shot and conveys their USP of 'Minimum weight, extreme solidity' really rather well. I don't know much about this ad as I only saw it as a pop-up but the art direction I think is outstanding.

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