This ad is for Samsonite's new suitcase the 'Cosmolite'. Samsonite produce travel cases that are both light and durable and I thought this ad was beautifully shot and conveys their USP of 'Minimum weight, extreme solidity' really rather well. I don't know much about this ad as I only saw it as a pop-up but the art direction I think is outstanding.
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
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