Live Cautiously, Die Old

These set of ads were crafted by Y&R Lima, Peru and are raising awareness of detecting cancer early by showing the benefits of living to be old.
I'm unsure of the shipwreck execution as there is no way anyone can relate to an occurrence with such a low possibility, although I suppose it is the humour that people relate to. I really do like the other two however, particularly the beach execution.
I think it is an excellent message though and a great tone of voice in using humour for an issue as serious as the C-word, which we Brits tend to pussyfoot around. Enjoy life for as long as you possibly can. You can't argue with that.

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