Lap Topless

This is a stupid idea from Dutch agency, Cheil for Samsung's new curved notebook. What is the advantage of having a curved notebook? The only advantage I can see is that you get to have a naked woman in your ad without anyone thinking you're sleazy. Sex doesn't sell. The concept is ok, but in my opinion people are more interested in its features (I'm talking about the laptop's). I like the copy, I just really don't like the ad overall.