The Pen Is Mightier Than The Lord

This ad was created by Grey Barcelona for Pilot's new pen Frixion Evolve.
I love the concept of 'Create, Remove, Evolve.' This little evolution-inspired ad gets the point across well. It's inspired by the idea that you have to always change and improve upon an idea before it becomes brilliant, and I think this ad conveys exactly that. Not sure on the music, though a great animation I actually enjoy watching, a rarity in ads these days.

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