This ad was created by Grey Barcelona for Pilot's new pen Frixion Evolve.
I love the concept of 'Create, Remove, Evolve.' This little evolution-inspired ad gets the point across well. It's inspired by the idea that you have to always change and improve upon an idea before it becomes brilliant, and I think this ad conveys exactly that. Not sure on the music, though a great animation I actually enjoy watching, a rarity in ads these days.
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
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