Fluorescent Adolescent

This is an intentionally sinister and creepy campaign by EURO RSCG São Paulo, Brazil for CERCA, the Children and Adolescents Reference Centre warning about Pedophilia. Printed with fluorescent ink, when the lights are on the top image can be seen, but when they are off, the bottom image is seen. A great message in 'Pedophilia, you might not see it, but it could be happening.' How well the fluorescent image lit up I don't know but it's an incredibly unique and novel way to convey such an important issue. Great work.


No comments:

Post a Comment