Chewing Gum Ad

This ad is so subtle, yet so brilliant. An amazing idea for Chewing Gum brand Stiromol by Ogilvy Cape Town. Whilst I have doubts about the brand, the product and the packaging (You can't exactly imagine all the hip kids wanting a piece of Stiromol can you?), the conception is great and, again, is wickedly simple. I just don't think the ad will be enough counteract such a weak brand. A shame, but it's the idea I'm interested in.

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