Sadly, Transfer Deadline Day is one of the biggest days in my life.
And this piece of online marketing from Sky Sports News is a wonderfully novel and unique idea.
It allows you to add your name and it appears it as though you have signed for Barcelona for £83million, with the legend that is Jim White announcing it.
Brilliant.
Here's my version: http://www.skybet.com/cms/breaking-transfer-news.shtm?name=Marty+Lawrence
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
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