Sadly, Transfer Deadline Day is one of the biggest days in my life.
And this piece of online marketing from Sky Sports News is a wonderfully novel and unique idea.
It allows you to add your name and it appears it as though you have signed for Barcelona for £83million, with the legend that is Jim White announcing it.
Brilliant.
Here's my version: http://www.skybet.com/cms/breaking-transfer-news.shtm?name=Marty+Lawrence
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
Spark Too Soon
Honda do beautiful advertising. Fact.
And this is certainly no exception to the rule.
Created by Wieden and Kennedy, this ad follows a spark of an idea from when it is first conceived at the Honda factory, and follows it as it shoots off in several directions before it results in the new Honda Civic.
Martin Moll, Head of Marketing, Honda (UK) states, "The advert is a synopsis of the unknown journey the engineers took to continuously improve the Civic and is brought to life in a dramatic reveal of the new model at the end.”
Deep, Martin; Real deep.
And this is certainly no exception to the rule.
Created by Wieden and Kennedy, this ad follows a spark of an idea from when it is first conceived at the Honda factory, and follows it as it shoots off in several directions before it results in the new Honda Civic.
Martin Moll, Head of Marketing, Honda (UK) states, "The advert is a synopsis of the unknown journey the engineers took to continuously improve the Civic and is brought to life in a dramatic reveal of the new model at the end.”
Deep, Martin; Real deep.
Game Over, Audi
Does anyone remember the Audi vs BMW battle that I included in my first ever 'When Opportunity Knocks...' post?
Well, since then, the battle has hotted up and there have been two extra rounds of sparring.
First up, Audi responded to BMW's 'Checkmate' with an ad showing their R8 model.
A clever response from Audi in my opinion, with great copy.
But once again, for the second time, BMW have outwitted and outsmarted Audi, and I see no response to this.
By showing their F1 car, and using the copy 'Game Over', this ad suggests finality, and an end to this saga.
Well played, BMW, well played.
Well, since then, the battle has hotted up and there have been two extra rounds of sparring.
First up, Audi responded to BMW's 'Checkmate' with an ad showing their R8 model.
A clever response from Audi in my opinion, with great copy.
But once again, for the second time, BMW have outwitted and outsmarted Audi, and I see no response to this.
By showing their F1 car, and using the copy 'Game Over', this ad suggests finality, and an end to this saga.
Well played, BMW, well played.
I Love Copy-Based Ads Are Stupid
It's a rarity nowadays to see a whole series of ads that rely solely on copy but these ads created by Spillman/Felser/Leo Burnett, Zurich for Swiss Life do that, and in my opinion, do it really well.
They are funny, engaging and it sells the product rather well. I think the copy flows effortlessly, and is simply brilliant.
Hats off to the copywriters who produced these. Excellent work.
They are funny, engaging and it sells the product rather well. I think the copy flows effortlessly, and is simply brilliant.
Hats off to the copywriters who produced these. Excellent work.
Van and Wife
I discovered this VW ad by DDB from 1963 today and I had to post it right away.
I'm a huge fan of old-style, long copy ads, and this is definitely one of those that gets my loins tingling.
The copy reads,
Can your wife bake her own bread? Can she get a kid's leg stitched and not phone you at the office until it's all over? Find something to talk about when the TV set goes on the blink? Does she worry about the Bomb? Make your neighbors' children wish that she were their mother? Will she say "Yes" to a camping trip after 50 straight weeks of cooking? Let your daughter keep a pet snake in the back yard? Invite 13 people to dinner even though she only has service for 12? Name a cat "Rover"? Live another year without furniture and take a trip to Europe instead? Let you give up your job with a smile? And mean it? Congratulations.
Now, even my Dad wasn't born until '66, let alone myself, but I find it very easy to imagine just how the long copy in this ad would have gone down well with the target audience back then. It creates a feeling of adventure and spirit, as well freedom and liberty, everything that was then synonymous with VW vans in the '60s and, debatably, even today.
I hope you guys like this ad too, just not as much as I do, because I think I like it a little too much...
I'm a huge fan of old-style, long copy ads, and this is definitely one of those that gets my loins tingling.
The copy reads,
Can your wife bake her own bread? Can she get a kid's leg stitched and not phone you at the office until it's all over? Find something to talk about when the TV set goes on the blink? Does she worry about the Bomb? Make your neighbors' children wish that she were their mother? Will she say "Yes" to a camping trip after 50 straight weeks of cooking? Let your daughter keep a pet snake in the back yard? Invite 13 people to dinner even though she only has service for 12? Name a cat "Rover"? Live another year without furniture and take a trip to Europe instead? Let you give up your job with a smile? And mean it? Congratulations.
Now, even my Dad wasn't born until '66, let alone myself, but I find it very easy to imagine just how the long copy in this ad would have gone down well with the target audience back then. It creates a feeling of adventure and spirit, as well freedom and liberty, everything that was then synonymous with VW vans in the '60s and, debatably, even today.
I hope you guys like this ad too, just not as much as I do, because I think I like it a little too much...
China Times Gone By
Now. I'm not Asian. But I think that if I was, I would be offended by these ads by DDB Dubai for China Times' 'Authentic Chinese Cuisine'.
In fact, I think we should all be offended by these ads. There's no 'Big Idea' here. The creatives on these ads have simply made people look (over-exaggeratedly, I may add) Asian. How is that clever? It's just plain lazy.
"But Marty, the tagline is 'Brings Out The Chinese In Everyone', do you not see what they have done?'
Yes, I have. But when I go to a Chinese restaurent, I want the food to be great Chinese food, I don't want to feel Chinese myself. These ads don't tell me in anyway whatsoever that their food is great. In fact, it doesn't tell me anything about their food.
I, for one, do not like these ads at all. And if I was China Times, there's no way in hell I'd have bought into this concept.
In my opinion, it's just razy lacism.
(Sorry, I couldn't help it).
In fact, I think we should all be offended by these ads. There's no 'Big Idea' here. The creatives on these ads have simply made people look (over-exaggeratedly, I may add) Asian. How is that clever? It's just plain lazy.
"But Marty, the tagline is 'Brings Out The Chinese In Everyone', do you not see what they have done?'
Yes, I have. But when I go to a Chinese restaurent, I want the food to be great Chinese food, I don't want to feel Chinese myself. These ads don't tell me in anyway whatsoever that their food is great. In fact, it doesn't tell me anything about their food.
I, for one, do not like these ads at all. And if I was China Times, there's no way in hell I'd have bought into this concept.
In my opinion, it's just razy lacism.
(Sorry, I couldn't help it).
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