I was watching ITV's Ad of the Year recently, and this featured at number 5 in the list.
A powerful, tear-jerking ad for Cancer Research UK, that I challenge anyone to watch without getting a (metaphorical) lump in their throat.
Real people were used, whose loved ones had suffered from cancer, and it proves your money can help. But the twist at the end is what gets you. Showing there's way more work to be done, and that this old man has lost his daughter.
It tugs wildly on your heartstrings, and has been executed beautifully. It was a brilliant choice by AMV BBDO to use real people, real stories and real tears. It's, in my eyes, one of the most powerful, hard-hitting and thought-provoking ads of the last few years, not only just in the year gone by.
Sorry to end the year on a downer, but I just had to share this extraordinary piece of advertising with you all.
Have a Happy New Year, guys.
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
Homeless For Christmas
I thought it was about time I started getting into the Christmas spirit (not Brandy), and I was pointed in the direction of this stunningly simple set of seasonal greeting cards created by VCCP in an attempt to reunite the homeless with their loved ones this Christmas.
Here's what VCCP had to say:
“Each day, on the way to the agency we walk past dozens of homeless people who won’t be spending Christmas with friends and families.
Some of them haven’t spoken to their loved ones for a very long time, so we decided to do something that would help them get back in touch.
We designed ice breaker cards in which they could write messages and posted them, with the hope that they’d re-establish some relationships and create festive cheer.
It may not fit in with the more elaborate agency cards but we thought it was a simple idea to capture the Christmas spirit and help people who need it most.”
I thought this was a bloody lovely idea, and hope you guys do too.
Merry Christmas.
Here's what VCCP had to say:
“Each day, on the way to the agency we walk past dozens of homeless people who won’t be spending Christmas with friends and families.
Some of them haven’t spoken to their loved ones for a very long time, so we decided to do something that would help them get back in touch.
We designed ice breaker cards in which they could write messages and posted them, with the hope that they’d re-establish some relationships and create festive cheer.
It may not fit in with the more elaborate agency cards but we thought it was a simple idea to capture the Christmas spirit and help people who need it most.”
I thought this was a bloody lovely idea, and hope you guys do too.
Merry Christmas.
Weight and Sleaze
The first execution of this campaign I saw was the 'Snatch' one.
And I thought to myself, this is a good campaign. It attracts your attention and sells the service in a unique way.
But then I saw the 'Jerk', 'Burpee' and 'Clean and Press' executions, and I became more and more disappointed.
There ads were created by Ogilvy, Atlanta and are for Underground Fitness gym.
This campaign is totally confused.
If all executions followed the same line of thought throughout, such as being sexually provocative like the 'Snatch' ad, then it would make sense. But there's no way the same type of person to like the Snatch ad will also like the Burpee one because it isn't as daring or appeasing. As well as this, there isn't one idea here. It's a confused campaign which only results in confused readers.
And what kind of tagline is 'Different. Results'? It's awful.
And don't worry, upon double-checking, there isn't a "Squat" execution in this series.
Phew.
And I thought to myself, this is a good campaign. It attracts your attention and sells the service in a unique way.
But then I saw the 'Jerk', 'Burpee' and 'Clean and Press' executions, and I became more and more disappointed.
There ads were created by Ogilvy, Atlanta and are for Underground Fitness gym.
This campaign is totally confused.
If all executions followed the same line of thought throughout, such as being sexually provocative like the 'Snatch' ad, then it would make sense. But there's no way the same type of person to like the Snatch ad will also like the Burpee one because it isn't as daring or appeasing. As well as this, there isn't one idea here. It's a confused campaign which only results in confused readers.
And what kind of tagline is 'Different. Results'? It's awful.
And don't worry, upon double-checking, there isn't a "Squat" execution in this series.
Phew.
Movie Interference
Now, I love clever copy. It's standard. Everyone does.
But I just can't decide if these ads are too clever.
I like them, don't get me wrong. I think it's a very smart way of getting the message across.
They are advertising Turkey's version of Sky+, 'Tivibu' and were created by TBWA/Istanbul.
I think these are great, they carry compelling copy, (apart from debatably the Casablanca execution which in my opinion is the weakest) and they do indeed address a common problem. But I'm just not getting as excited over these as I should be. I don't feel that tingly feeling 'down there' like I usually do when I read brilliant copy. (Not that that ever happens...)
And is it me, or does "King Ding Dong Kong" sound like the title of a porno?
I do really like these ads, I just don't love them, and I'm not sure why. Maybe it's because I'm getting older and grumpier.
Probably.
But I just can't decide if these ads are too clever.
I like them, don't get me wrong. I think it's a very smart way of getting the message across.
They are advertising Turkey's version of Sky+, 'Tivibu' and were created by TBWA/Istanbul.
I think these are great, they carry compelling copy, (apart from debatably the Casablanca execution which in my opinion is the weakest) and they do indeed address a common problem. But I'm just not getting as excited over these as I should be. I don't feel that tingly feeling 'down there' like I usually do when I read brilliant copy. (Not that that ever happens...)
And is it me, or does "King Ding Dong Kong" sound like the title of a porno?
I do really like these ads, I just don't love them, and I'm not sure why. Maybe it's because I'm getting older and grumpier.
Probably.
Money Heels
Ladies.
Are you under 180cm, which is around 5' 11"?
I'm guessing you are.
Well, you're missing out on more money and a better job apparently.
If you wear slutty heels, you'll increase your salary. It's as easy as that according to leading German shoe company, Deichmann.
These two ads are by Grey Worldwide, Germany, and were unbelievably created by women.
My thinking is, if slutty heels do increase your salary and job position, which is highly unlikely no matter how much evidence there is, it's definitely not because of the extra acquired height. No way. It's because of the slutty heels. Right?
So ladies, dress as a slut and you'll be more respected and earn more money.
Are you under 180cm, which is around 5' 11"?
I'm guessing you are.
Well, you're missing out on more money and a better job apparently.
If you wear slutty heels, you'll increase your salary. It's as easy as that according to leading German shoe company, Deichmann.
These two ads are by Grey Worldwide, Germany, and were unbelievably created by women.
My thinking is, if slutty heels do increase your salary and job position, which is highly unlikely no matter how much evidence there is, it's definitely not because of the extra acquired height. No way. It's because of the slutty heels. Right?
So ladies, dress as a slut and you'll be more respected and earn more money.
African Jobs
Saw this and thought I just had to share it.
Yes, it's a fair few weeks late, but I love the message being conveyed, and the simplicity of it.
This isn't taking anything away from what Jobs achieved, but it does give some perspective.
I have no idea if this is real or fake. What do you think?
Yes, it's a fair few weeks late, but I love the message being conveyed, and the simplicity of it.
This isn't taking anything away from what Jobs achieved, but it does give some perspective.
I have no idea if this is real or fake. What do you think?
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