Nike Livestrong

This is a touching and innovative integrated campaign from Nike for a great cause, with fantastic results.
It won the Titanium Integrated Grand Prix at the Cannes Festival 2010.

Click play, watch the video, be moved.

Toohey's Beer Economy

This is a great idea from Australian Beer brand Toohey's. They devised a campaign that encouraged the use of beer as currency for doing favours for friends etc.
It won bronze at Cannes Lions 2010 and deservedly so.

A nice idea and very funny.

This is the entry video that won them the award.

Cute and Fluffy Always Wins

100 cats were released into IKEA's Wembley store at night and just left to their own devices. No CGI was used and it is all real footage. That's it. What was captured was simply brilliant. Kittens sitting in lampshades, slow motion footage of cats jumping and they soon all settle down. It all works with the whole idea of 'Happy Inside.' These cats are comfortable and feel at home amongst IKEA's products.

Also, like most people, I'm a sucker for cats. A real sucker.

The ad already has thousands of hits on YouTube and a successful behind the scenes video has been launched.

We all know Cats+Internet=Success. Always.

Stupidity is the way forward

This is a great set of ads from Diesel last year with the tagline 'Be Stupid'. These ads are encouraging people to take risks and move beyond the sensible and smart track of life. I think this campaign is fresh, lively and most of all daring.

Most of the images aren't 'stupid' in the literal sense but are visually engrossing and quite inventive. I don't think people are going to see these ads and actually go out and ride an elephant, but I think people like the idea of risk, and therefore find the campaign engaging.

[Click images to enlarge]

Sexual Assault Victims

 

How long did it take you to understand this ad? It's for sexual assault victims in Israel and the copy reads 'Two seconds to spot are two seconds too late.'

I think this ad is very smart and delivers a powerful and thought-evoking message. 

Hot off the Press

This is one of a series of ads from Tabasco introduced to me by my lecturer. A stunningly simple ad.

Less is More

I had to share these; some of my favourite ever ads have come from The Economist. These show that great copy doesn't have to be supported by images (and of course this is true vice versa).

 

 

I wish this happened more often and that agencies had more of a reliance on simple copy.

Sucky Guerilla Ad

Hats off to Hut-Weber

Another bloody pun

At medical school I made a right mess of my human dissection, it was autopsy turvy.

BOOM!

Tipp-experience

I know this is old news but this had to be added to my blog.

A brilliantly simple idea from Tipp-ex allowing you to type what you want.

Great social interactivity. And everyone loves that phrase...right?

Click here to try it out for yourself

('Plays football with' is my favourite)

KTM 'Made for off-road'

At first this ad seems normal but the position of the registration plate suggests this bike is in the air more so than on the road, and the tagline 'Made for off-road' suits it down to a tee.

VW Outdoor by DDB

This is a billboard I saw last month. You'll have to forgive the poor photo it's the only one I can find. Each word is placed at the far left- and right-hand-side of the ad which causes you to move your head side to side.

Reads: "Get up to three years servicing on any new Volkswagen for only £250. It’s true, no need to shake your head."

Deodorant Pun

(Just in case you didn't know what deodorant is)

"In canned essence"
     
       Brilliant.

Furniture Assembly Service

Reads: "Better ask for the free assembly service by XXXLutz"